Petti Home Shop | Home Decor
Petti Home Shop specializes in home clothing products, including table linens, bedding, and towels. During the holiday season, “Tovaglia Natalizia” (Christmas Tablecloth) becomes a high-demand keyword, making it crucial to dominate search rankings for maximum sales. Petti Home Shop partnered with Developer Arena to achieve this goal.
Rank "Tovaglia Natalizia" as the top search result on Google for increased visibility, traffic, and sales during the holiday season.
Challenges
- High Competition: Competing against established e-commerce platforms like Amazon and large Italian retailers.
- Limited Organic Traffic: Petti Home Shop’s organic visibility for “Tovaglia Natalizia” was low when the campaign began.
3. Seasonal Demand: The campaign needed swift execution to leverage the holiday shopping season.
Approach
To rank “Tovaglia Natalizia” #1 on Google for Petti Home Shop, we implemented a comprehensive SEO strategy. First, we conducted keyword research to target high-volume terms like “Tovaglia Natalizia elegante” and “Tovaglia Natalizia rettangolare.” Next, we optimized product pages with compelling titles, meta descriptions, and ALT tags while creating a dedicated landing page with high-quality visuals and SEO-friendly content.
Our content marketing included blog posts targeting long-tail keywords and showcasing product use cases. We built backlinks through collaborations with Italian home décor blogs and influencers, enhancing the site’s authority. Technical SEO optimizations such as improving page speed, mobile usability, and structured data implementation ensured better user experience and visibility.
Additionally, we ran targeted Google Ads to boost initial traffic and improve CTR. By continuously monitoring performance and refining strategies, we successfully improved rankings, traffic, and sales during the holiday season.
Phase 1
Discovery and Strategy Planning
1. Keyword Research & Analysis
- Identified “Tovaglia Natalizia” as a high-volume keyword with a clear commercial intent.
- Conducted competitor analysis to evaluate content gaps and backlink opportunities.
2. SEO-Friendly Product Page Optimization
- Optimized Titles and Descriptions: Added “Tovaglia Natalizia” and related LSI keywords like “Tovaglia Natalizia elegante” and “Tovaglia Natalizia rettangolare.”
- Image Optimization: Used high-quality images with ALT tags targeting relevant keywords.
- Internal Linking: Linked related products (e.g., napkins, table runners) to increase on-site engagement and crawlability.
3. Content Marketing
- Created engaging blog posts such as:
- “How to Choose the Perfect Tovaglia Natalizia for Your Festive Table”
- “Top Trends in Christmas Tablecloths for 2024”
- Added a dedicated landing page focused on “Tovaglia Natalizia” to enhance content depth.
Phase 2
Implementation
4. Link Building Campaign
- Acquired high-quality backlinks from Italian home décor and lifestyle blogs.
- Collaborated with influencers in Italy for guest posts and mentions, amplifying the brand’s reach.
5. Technical SEO Enhancements
- Improved page load speed to under 2 seconds.
- Implemented structured data (schema markup) to enable rich results like product ratings and pricing on SERPs.
- Fixed all broken links and optimized the mobile experience to ensure higher user engagement.
6. Paid Support for Organic Boost
- Ran targeted Google Ads campaigns for “Tovaglia Natalizia” to increase CTR, indirectly boosting organic rankings.
Continuous Optimization
- Analytics and Performance Tracking: Set up comprehensive tracking with Google Analytics, conversion pixels, and heatmaps to monitor user interactions, identify potential drop-off points, and gather insights on performance.
- Iterative Improvements: Based on analytics insights, we continuously refined SEO strategies, content, and ad campaigns to further enhance conversion rates and reduce acquisition costs.
- Customer Retention Strategies: Implemented retention tactics, including email marketing and remarketing campaigns, to re-engage users who visited the site but hadn’t converted, turning first-time visitors into loyal customers.
RESULTS
1. Google Ranking
- Achieved #1 Google rank for “Tovaglia Natalizia” within 45 days.
- Improved rankings for related keywords:
- “Tovaglia Natalizia elegante” (#2)
- “Tovaglia Natalizia rettangolare” (#3)
2. Increased Traffic
- Organic traffic for the “Tovaglia Natalizia” page grew by 220% compared to the previous year.
3. Sales Impact
- 35% increase in sales for “Tovaglia Natalizia” during the campaign period.
- Boosted average order value as customers frequently bundled related items.
4. Brand Visibility
- Petti Home Shop’s website authority improved, ranking higher for other home décor-related keywords.
